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  Case Study 1: Kitkat
     
The Front Page

Pics

Science...ish

Pics of My Old House

The Rest of the Cameras Film

The Long Suffering Conrad Gates

Librarians Do It As Loud As Possible

Photo4

  

Oh kitkat, you were doing so well with your ads, oh how the mighty have fallen


To be short, its the one set in the library.

The 'really funny' idea of the ad is that the people who work in the library go for their brake in the coffee room, and make as much noise as possible, so they can get it out of their system. Not only is this idea silly, it doesnt work. I find if Im in a loud mood I stay loud, and having a good scream doesnt make me any quieter.

The second problem is that all the people who work there go for their brake at the same time. So whos running the library, eh? Chew on THAT mister kitkat...
No, bugger off.

Then theres the people in the ad.

Not that it should be my place to poke fun at people who look a bit odd, cos that would be a little hypocritical, but these peeps did ask for it, and got paid for it too.

Theres, 'the mole' Sterotypical old library guy

'the go-getter'. The young tall, quite good looking bloke, who offers a balance of age, and a 'wacky' haircut.

and then theres 'token woman' to balance out the sexes and to cyincally remind us that all women who work in libraries are old and are required to wear spectacles. 

Its hard to think of something nice to say about the ad

Im struggling to remember anything endearing about the ad, this is coupled with the fact that it has little to do with kitkats anyway.

Kitkats are the worlds best selling chocolate bar. So why in gods name are you going to make an ad that is only ever going to put people off?

Have a break, have a kitkat? No, do us all a favour and sod off.